The hashtag has up to now satisfied 1000’s of individuals to image
themselves with pants on their head, then donate to therapy
for mum Louise Howes.
breast cancer in 2010, the illness returned and unfold to
Louise’s liver in January this yr.
She is now hoping costly therapy in Germany will assist her
reside longer so she will see her youngest kids William, 14
and Ned, 11, develop up.
Together with sister Ella, 18, and older brother Tom, 16, the
siblings have been spreading the hashtage on Twitter, Fb
And it has already helped elevate £25,000 in the direction of the dentritic
cell remedy, which boosts the immune system to struggle most cancers
cells, with individuals from everywhere in the world donating money.
And singer Nick Cave has given #CancerIsPants his backing,
urging followers to donate at gofundme.com/cancerispants.
Louise, 44, stated: “I have been overwhelmed by the generosity of
strangers and the ability of social media.
“Youngsters are donating £10 and £20 which is some huge cash
from them and I’ve had messages from 10-year-olds saying ‘we
have no cash however simply wish to inform you that we really feel
unhappy. We love our mums’.
“Once I was instructed the cancer had not
solely returned however unfold I used to be so shocked. The primary bout had
been easy in that it hadn’t even gone to the lymph
“At first I stored desirous about what it meant. Day by day I might
get up and suppose ‘effectively, I am nonetheless right here’. So what do you do
day-after-day whenever you suppose you’re going to die?
“It immediately struck me that sure I’d die, however that everybody
dies and I needed to struggle to spend as a lot time as I might with
“My youngest is 11 and I want to defy the chances and see
him to maturity – however I do know it is a lengthy shot.
“I am simply hoping that I can reside lengthy sufficient to see a
breakthrough. It is so shut now.”
Louise, a public well being knowledgeable who has helped expectant mums in
Africa, stated social media had confirmed “unimaginable”.
Donations went by the roof when YouTube guru TobiJizzle,
who has 900,000 followers, made a video tribute to the household.
Louise, who has been present process common chemotherapy classes,
is hoping to journey to Germany in June so husband Rupert, 52,
and her 4 kids have gotten buddies and wider household
concerned in elevating money by posting photos carrying pants on
Ella, 18, who returned dwelling from a niche yr in Peru to look
after her mum, stated: “The most cancers coming again was a large
shock for all us youngsters.
“We have every dealt with it in numerous methods. I cope by specializing in
the marketing campaign and taking care of mum and attempting to analysis
therapies as a lot as we are able to.
“William has all the time been fairly reserved and would not speak about
his emotions a lot however he is began to hug mum extra and discuss to
her when he comes dwelling from college.
“I do not suppose he totally understands the gravity of the
state of affairs whereas I am undecided how a lot Ned understands.
“However all of us perceive what this marketing campaign means and what it is
prefer to have the invaluable assist of others and it is
Buddies have accomplished charity walks and filmed movies with
pants on their head and the hashtag is being shared on
Fb, similar to final yr’s ALS ice
The household, who reside in Brighton, are additionally planning a
pants-on-your-head backyard occasion, picnic and zumbathon.
And Louise is utilizing her time to change into an advocate for different
individuals with stage four most cancers.
She has been writing a weblog about her therapy and is giving
assist to different most cancers sufferers.
Ella stated: “Serving to others in the identical state of affairs helps mum
and he or she is drawing energy from the hashtag marketing campaign which
actually has left us all stunned.”